Justin Jackson wrote a thread about how you can’t really increase someone’s motivation to use a product. Motivation is a fixed constant that you have little to no control over.
Yes, you can demotivate people by making products really hard to use. But better onboarding, UX tweaks, and activation work is not going to solve anything if there’s an underlying motivation problem.
I fundamentally disagree with the premise here. It undermines everything I have learned about improving retention. Motivation can be nurtured. This is the whole idea behind effective education and learning programs.
Nobody starts school fully motivated. Going to school for the first time is usually a daunting and uncomfortable experience. The actual content of the classes each day is typically the least interesting thing about the whole experience.
As the months you start to take an interest in some classes. If...
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