A good campaign
In many ways, a good campaign is like a good joke. A joke’s effectiveness lies in the choice of the right words, good timing, a convincing delivery, and a funny punchline. A good joke is memorable and easy to share. All of these factors ultimately depend on having an understanding of the values and beliefs of the audience and on the authority of the person delivering the joke.
There are many strategies for intervening in an issue but they can be divided into 3 categories: Interruption, Education, and Coercion.
The important thing to remember when questioning the dominant narrative is to avoid preaching to the quire.
Sometimes an interruption might seem clever but it’s only going to appeal to like-minded people. Those kinds of campaigns will be easily dismissed by the people it actually needs to appeal to. If you’re going to question the narrative then you should be...
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