What do you tweet about every day?
Lately, I’ve been approaching “marketing” as a series of small, meaningful updates about the work I’m doing.
The result has been that marketing is no longer some extra thing I have to carve out time for.
Here’s how the approach works + some examples to get you started 👇
Dan wrote a wicked post on the Ilo blog about the importance of tweeting every day.
He says a little genuine interaction every day, delivered consistently over time, is enough to grow a Twitter audience (and it’s what’s worked for him).
One of the responses to this article was, “what are you supposed to tweet about every day?”
I can relate 🤔
Dan shared 6 useful suggestions for things to tweet about in the post.
Last week @arvidkahl also dropped a fantastic selection of build-in-public prompts for founders, broken down by the stage of your journey
I’ve built on these resources and put together a list of prompts to share your work each day.
You don’t have to be a founder, these will work whether your project is about making money or not.
Also grouped into 4 categories based on what stage of a project you’re in…
If you’re at the beginning of a project, talk about: #
- What the goal is for the project and why you decided to work on it.
- Who your influences are and where your ideas are coming from
- Explain what you won’t do, or the restrictions and limitations you’re working with.
If you’re in the middle of a project: #
- Show us some work-in-progress
- If you can’t take a picture of your work share your process or methods instead.
- Give a shoutout to your supporters.
- Talk about doubts or confusion you’re having as you work through things.
When you’re at the end of a project you can: #
- Talk about what you learned
- Explain what the impact of the project was or how you are going to assess this.
- Share the next step on your roadmap
- Explain your decisions and the factors that went into them.
Some days you’ll be stuck in back-to-back zoom calls 🤷♀️ That’s why it’s important to have other pieces of content on the back burner for a rainy day.
3 great forms of backup content are: #
- Teaching what you know: picture yourself two years ago and help that person figure out whatever you know they were stuck with.
- Explain major movements and changes in your space or domain.
- Curate your tools: list out tools you use, make a reading list, put together a useful set of people you follow around a topic. Bookmarks and reading histories as useful sawdust to repurpose here.