Idea Merchants and the trafficking of thought
First wealth was based on who could build the biggest farm. 100 years ago it became about who had the biggest factories. Now it’s about who has the biggest ideas.
If your ideas can change the way people think, talk or act…they have value.
The science and art of using ideas to make money are relatively new. One thing is for sure though, the future belongs to people who understand how to market ideas.
Today people actively resist marketing because they are used to being accosted with irrelevant uninteresting information about products and services they don’t need.
This slow decline of interruption marketing has given rise to a whole new meaning of the word. Marketing is no longer about talking to people and telling them what they need, now it is bout people talking to each other and telling each other what works.