Everything I Know About Gamification
Gamification is about using game elements and game design techniques in non-game contexts.
Game thinking is a great way to approach a problem because it starts with asking why people buy, use or do your thing in the first place? The process always begins by understanding THEIR motivation.
Game thinking also prevents you from calling people ‘users’. Apart from the fact that it makes me think of junkies, it also misrepresents who is in control. Having ‘users’ fools you into thinking people need your app. The truth is that they can always stop using your thing when it becomes shit. Calling them ‘players’ subtly highlights this fact and makes it clear that the onus is on you to figure out how to make your thing more compelling, interesting and fun.
Gamification is about motivating people.
If you need more qualified people, or if your prices are too high, then gamification won’t help...
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